Business » Companies
Author`s name Alex Naumov

Yahoo takes second position In Web Video

By Erick Schonfeld

The latest video market share figures for September from Nielsen Online’s VideoCensus have been leaked to Beet.TV , and they show a huge 56 percent jump from Yahoo to 264 million videos streamed during the month. Yahoo’s share still pales next to YouTube’s 5.3 billion streams. But it pumped out 95 million more streams than in August, when Yahoo was trailing Fox (i.e., MySpace), MSN, and Nickelodeon, according to Nielsen Online.

And Yahoo attracted 10 million more individual viewers online, to 29.9 million. (Compare to comScore’s Video Metrix numbers from July, which had Yahoo in the fourth spot).

People still watch twenty times more videos on YouTube than on Yahoo. And just the number of streams YouTube added in September alone (592 million) was more than twice as many as Yahoo’s total stream count. YouTube also has a bigger overall audience (81.9 million unique viewers).

But the percentage of videos that Yahoo can put ads up against is much higher than YouTube’s. One estimate that was thrown around at a recent online video panel that I co-moderated earlier this week was that YouTube only monetizes four percent of its videos, which would be 214 million streams. So depending on what percentage of Yahoo’s videos are shown with ads, it might catch up to YouTube on revenues faster than the raw numbers would indicate.

The same logic can be applied to Fox’s 242 million video streams, and the other big video sites behind it. Although Fox, MSN/Windows Live, and Nickelodeon all saw declines during September in Web video market share.

Click here to read tha full text of the article.

Any society which permits shocking acts of cruelty to animals is one without morals, without values, one of sub-human parasites. Reader discretion advised.

Yulin, China: Where dogs are tortured to death and eaten

Any society which permits shocking acts of cruelty to animals is one without morals, without values, one of sub-human parasites. Reader discretion advised.

Yulin, China: Where dogs are tortured to death and eaten

Any society which permits shocking acts of cruelty to animals is one without morals, without values, one of sub-human parasites. Reader discretion advised.

Yulin, China: Where dogs are tortured to death and eaten
Comments
Russia may voluntarily return Crimea to Ukraine
Russia may voluntarily return Crimea to Ukraine
Yulin, China: Where dogs are tortured to death and eaten
Russia may voluntarily return Crimea to Ukraine
Can the World Cup change the world?
The West persistently pesters former USSR with regime changes and revolutions
Ukraine's Yulia Tymoshenko's new look raises many questions
Ukraine's Yulia Tymoshenko's new look raises many questions
Ukraine's Yulia Tymoshenko's new look raises many questions
Attempts to blame Russia for MH17 disaster continue zealously
Attempts to blame Russia for MH17 disaster continue zealously
The West persistently pesters former USSR with regime changes and revolutions
Attempts to blame Russia for MH17 disaster continue zealously
Attempts to blame Russia for MH17 disaster continue zealously
Attempts to blame Russia for MH17 disaster continue zealously
Yulin, China: Where dogs are tortured to death and eaten
Ukraine's Yulia Tymoshenko's new look raises many questions
Ukraine's Yulia Tymoshenko's new look raises many questions
Yulin, China: Where dogs are tortured to death and eaten
Russia will not be the only country to use Crimean Bridge
Ukrainian Fleet is rotting away