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Author`s name Alex Naumov

Yahoo may topple Google to become the king of the Web

Google has been knocking the cover off the ball for the last three years – showing increasing revenues, profit margins and market share gains, quarter over quarter.

The company can't be stopped ... or can it?

The company that really started it all, Yahoo!, is on a mission to topple the search giant and reclaim its crown as the king of the Web.

Some people are skeptical. They think that Yahoo! just doesn't have what it takes to reach the scale and success of Google in the search advertising business.

But some experts believe that the situation is a bit different.

First, in a recent study by Compete.com, Yahoo! has shown to consistently get higher click through rates on its search results. Meaning, if you go to Yahoo! and type in a search term, you're more likely to find a result that strikes your interest than on Google. This essentially means that Yahoo!'s search results are getting to be more relevant than Google's.

Now if this study is accurate and Yahoo! can start delivering better search results, the company will also start to get a larger share of the search market, which means a larger share of the search advertising business.

And while Yahoo! continues to gain a larger share of the search advertising market, the company is also monetizing its searches better with its new Panama program. This was Yahoo's response to Google's successful AdWords program that has made it the runaway success story of this decade.

As far as buying the stock right now, there is some risk.

For one thing, Google isn't a competitor to be taken lightly, as we all know how well they've executed in this space, Seeking Alpha reports.

But more importantly than that, Yahoo!'s stock price is approaching a long term resistance level of $30 - $31 per share.

As Pravda.Ru previously reported Google Inc. announced on the purchase of Finnish startup Jaiku, which makes a mobile phone application people can use to send short messages about their current location and occupation.

Terms of the acquisition were not disclosed. Google believes Jaiku's technology can help develop new ways to use mobile devices, according to a note posted Tuesday on Google's blog by Tony Hsieh, a product manager for the Mountain View-based company.

It has not made a formal announcement, but Google reportedly is working on a new operating platform for mobile devices to make it easier for people to access Google products when they're away from their personal computers.

Founded last year in Helsinki, Jaiku specializes in mobile phone software that makes it easier to share updates about their whereabouts and thoughts. The concept, known as "microblogging," also is being promoted by another startup, San Francisco-based Twitter.

Source: agencies

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