Apple has announced the launch of a new program to exchange old models of iPhones for new ones. All owners of Apple smartphones will be able to use the offer by paying the difference in price.
The unusual service is to be launched later this month, but it will be available only to U.S. residents. The purpose of the program is to increase the sales of iPhone 5 and to stop the decline of company's shares.
According to experts, Apple does not have any problems with sales. During the last quarter, the company has sold 37.4 million smartphones. It is estimated that in 2013, about 20 percent of U.S. consumers will buy new iPhones with the help of the exchange program.