Global Internet services company Yahoo Inc announced Wednesday its plans to acquire IndexTools, a privately held, self-funded company.
The acquisition intended to improve and make platform for comprehensive Web analytics more attractive and extend offerings for online markets.
The terms of the deal were not disclosed. The acquisition is reported to terminate in the first half of 2008.
IndexTools provides e-business leaders accurate, insightful and timely intelligence about the effectiveness of their Web efforts, thereby helping them to increase sales, reduce marketing costs and provide a higher level of service to their customers and partners. IndexTools specializes in delivering a highly customizable and scalable analytics platform, and serves its worldwide client base directly and through a network of over 200 local partners in over 25 countries around the globe.
Thus the deal is very advantageous for small and medium businesses which are the first to bathe in the benefits.