Internet marketing research company comScore decided to expand its influence in mobile Internet segment by acquiring M:Metrics Inc., the provider of trusted intelligence for a mobile world.
The deal is worth of $44.3 million in cash and allows certain M:Metrics investors options to buy 50,000 shares of ComScore stock.
ComScore provides marketing data and services to many of the Internet's largest businesses. It tracks all internet data on its surveyed computers in order to study online behavior. The company’s main competitors in internet market research are Alexa, Compete Inc, Nielsen//NetRatings, Hitwise, Quantcast and Gemius.
Today, M:Metrics is the trusted source and recognized leader of mobile media measurement, with over 200 clients, multiple synchronized methodologies, and coverage in the US, EU5, and China.
M:Metrics co-founders Will Hodgman and Seamus McAteer will be part of ComScore's management team.