Source Pravda.Ru

ComScore acquires M:Metrics

Internet marketing research company comScore decided to expand its influence in mobile Internet segment by acquiring M:Metrics Inc., the provider of trusted intelligence for a mobile world.

The deal is worth of $44.3 million in cash and allows certain M:Metrics investors options to buy 50,000 shares of ComScore stock.

ComScore provides marketing data and services to many of the Internet's largest businesses. It tracks all internet data on its surveyed computers in order to study online behavior. The company’s main competitors in internet market research are Alexa, Compete Inc, Nielsen//NetRatings, Hitwise, Quantcast and Gemius.

Today, M:Metrics is the trusted source and recognized leader of mobile media measurement, with over 200 clients, multiple synchronized methodologies, and coverage in the US, EU5, and China.

M:Metrics co-founders Will Hodgman and Seamus McAteer will be part of ComScore's management team.

Comments
Why Trump tries to re-industrialize America
Russians lose faith in their future, get ready for worse
Theatrical posters depicting naked dancers banned in Russian provincial city
Brexit: The UK's misunderstanding of Democracy
Brexit: The UK's misunderstanding of Democracy
Russians lose faith in their future, get ready for worse
USA plays to pretend a mighty dragon that can no longer breathe fire
Putin dislikes the idea of US army bases coming to Kuril Islands
The INF issue
USA plays to pretend a mighty dragon that can no longer breathe fire
USA plays to pretend a mighty dragon that can no longer breathe fire
Russians lose faith in their future, get ready for worse
Russians lose faith in their future, get ready for worse
Brexit: The UK's misunderstanding of Democracy
Brexit: The UK's misunderstanding of Democracy
Macron challenges Trump. French independence and croissants at stake
Macron challenges Trump. French independence and croissants at stake
Brexit: The UK's misunderstanding of Democracy
Putin dislikes the idea of US army bases coming to Kuril Islands
Putin dislikes the idea of US army bases coming to Kuril Islands
Putin dislikes the idea of US army bases coming to Kuril Islands