Spreading new ideas in health care requires governments and healthcare organizations to set out a clear vision of what can be achieved, establish standards, and eliminate old ways of working. However, most countries are not delivering on these measures, according to a new study.
The Global Diffusion of Health Innovation report, published at WISH, identifies the factors that speed the uptake of advances in healthcare. The groundbreaking research looked at how Qatar, India, Brazil, the UK, US, Australia, Spain and South Africa diffuse new ideas to improve healthcare for their populations.
The groundbreaking study, led by Qatar Foundation for Education, Science, and Community Development, is the first time researchers have attempted to chart the conditions that foster the spread of health innovations around the world.
The research identified "champions of change" - people who excelled in engaging patients and addressing clinicians' concerns. But seven out of the eight countries in which the research was conducted were poor at eliminating old ways of working, adapting innovations to the local context, and at creating time and space for learning.
While each country had different factors that influenced the spread of new ideas, the study found that one common factor - winning the hearts and minds of those on the front line - was critical to the spread of new ideas and ways of working.
The Global Diffusion of Health Innovation report can be found at http://www.wish-qatar.org/reports/2013-reports
WISH 2013 was a landmark event and has been widely covered and reported in a variety of online and print media.
WISH 2013, the ensuing Forums, the Global Diffusion Report, and the respected panel of speakers have been widely discussed in languages including Portuguese, Arabic, Japanese, English, Spanish, French and German among others.
WISH 2013 is grateful for the positive and overwhelming response from the press and has been covered in countries including Qatar, the MENA region, South Africa, Russia, Brazil, the United Kingdom, Pakistan, many parts of Europe, the United States, India, and Myanmar, among others.
On social media too, WISH generated a tremendous impact. 10.8 million Impressions generated worldwide from 3,730 Twitter mentions by 1,062 users from over 20 countries.