Source Pravda.Ru

MySpace becomes more comfortable with new program launch

A new program that is going to be launched for the world-known online community MySpace will give its users an opportunity to use e-mail, games and many other features directly on the website.

MySpace users already can customize their personal pages. However, they are supposed to leave the website for it, obtain a special code and do the cut-and-paste-it work into their profiles. The new program allows to do all those things directly on the webstie.

MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos internationally. Its headquarters are in Beverly Hills, California, USA, where it shares an office building with its immediate owner, Fox Interactive Media; which is owned by News Corporation, which has its headquarters in New York City.

According to Alexa Internet, MySpace is currently the world's sixth most popular website, and the third most popular website in the United States, though it has topped the chart on various weeks. The service gradually gained more popularity than similar websites to achieve nearly 80% of visits to online social networking websites in 2006. Today its traffic is similar to that of Facebook, a competing social network.

The company employs 300 staff and does not disclose revenues or profits separately from News Corporation. The 100 millionth account was created on August 9, 2006 in the Netherlands and a news story claimed 106 million accounts on September 8, 2006, and the site reportedly attracts 230,000 new registrations per day. As of February 3, 2008, there are over 300 million accounts.

eUniverse (which in 2004 changed its name to Intermix Media) created and marketed the Myspace website in 1998, and was launched in February 1999, providing the division with a complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity right out of the gate so the MySpace team wasn’t distracted with typical start-up issues. The project was overseen by Brad Greenspan (eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe (MySpace's current CEO), Josh Berman, Tom Anderson (MySpace's current president), and a team of programmers and resources provided by eUniverse.

The very first MySpace users were eUniverse employees. The company held contests to see who could sign-up the most users. The company then used its resources to push MySpace to the masses. eUniverse used its 20 million users and e-mail subscribers to quickly breathe life into MySpace, and move it to the head of the pack of social networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the MySpace platform when Brad Greenspan asked him to join the team.

Shortly after launching MySpace, team member Chris DeWolfe in its first business plan suggested that they start charging a fee for the basic MySpace service. Brad Greenspan nixed the idea, believing that keeping MySpace free and open was necessary to make it a large and successful community