New York Technology giant Apple Inc. failed to live up to a promise of providing 1,000 movies available for rental from iTunes by the close of February, with the company offering a far-off 399 titles.
Apple Inc., formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino, California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories. As of September 2007, the company operates about 200 retail stores in five countries and an online store where hardware and software products are sold.
The iTunes Store provides music, audiobooks, iPod games, music videos, episodes of television programs, and movies which can be downloaded using iTunes on Mac or Windows, and also on the iPod touch and the iPhone.
The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products.
The 1,000-movie pledge was first made by Apple CEO Steve Jobs during last year's Macworld Expo, upping the excitement especially for Apple TV users. However, the lack of titles, all in all adding up to only 351 through the latest Apple TV version, seems to have stung the once-eager customers, despite the product's overall functionality service.
According to CNet News, the total number of movies, combining those for purchase and those for rent, also fall short of the 1,000 mark, at 770.