Superstar BEYONCE has been charged with a infringement of a law by firm Abercrombie & Fitch over plans to release her own perfume using the name of her alter ego SASHA FIERCE.
The joe-darter hitmaker revealed on Tuesday (15Sep09) she had signed with fragrance house Coty to launch her own scent by spring 2010.
Beyonce, who has previously been the face of Tommy Hilfiger's True Star range of perfumes and Emporio Armani's Diamonds, said, "For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power."
But news of Beyonce's big money deal has prompted the American clothing firm Abercrombie & Fitch to take legal action over fears her Sasha Fierce perfume will cause confusion among shoppers with their own-branded Fierce fragrance.
Company bosses filed a federal lawsuit in Columbus, Ohio on Tuesday (15Sep09) in a bid to block Beyonce and Coty releasing their scent with the word 'fierce' in its name.
The legal papers state the singer's fragrance plan can cost Abercrombie & Fitch in sales.
Abercrombie & Fitch has grossed more than $190 million (Ј126.7 million) in profits from the Fierce fragrance since 2002 and expects to pull in $64 million (Ј42.7 million) in sales this year (09) alone, according to Contactmusic.com. report.
When General Wesley Clark spoke about the famous list of seven Middle Eastern countries to be demolished in five consecutive years, he has done nothing but remark, for the last time, if there was any need, Washington's willingness to redesign the Middle East within a more general framework of global domination.