Sony's apocalyptic actioner "2012," toting a $200 million production cost and hefty marketing expenses, is opening in 105 global territories simultaneous with its domestic debut.
A three-day North American haul in the $55 million-$65 million range looks doable, judging from tracking surveys. But the film's 158-minute running time could restrict the number of daily screenings.
Directed by Roland Emmerich ("The Day After Tomorrow") and starring John Cusack and Woody Harreson, the effects-laden picture is stirring up broad interest, with male teens displaying the most fervent must-see sentiment.
Early reviews have praised its splashy digital disaster scenes, if not its more pedestrian script, and Sony execs are cautiously optimistic about opening prospects for "2012."
ABC News has contributed to the report.