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Celebrity chef Rachael Ray promotes the Great American Bake Sale

Celebrity chef Rachael Ray says helping the hungry can be easy as pie.

Ray is promoting the Great American Bake Sale, a U.S. campaign in which participants hold bake sales this summer to raise money to feed hungry children.

"Imagine what it's really like to go hungry," Ray said on ABC's "This Week" broadcast on Sunday. "And then imagine what that must be like for a small child, how that must make them feel, completely lesser-than in every way; they're not good enough to get food?"

The Great American Bake Sale was created by the charity Share Our Strength in partnership with PARADE Magazine. This year, it runs from May 19 to August 31.