Men living in the northwestern Italian town of Varallo will receive 50 euros (33.90 pounds) for losing 4 kg (9 pounds) in a month, Mayor Gianluca Buonanno said. Women will get the same amount for shedding 3 kg (7 pounds).
If they can keep the weight off for 5 months, they will get another 200 euros, he told Reuters.
"Lots of people are saying, 'I really need to lose some weight but it's really tough.' So I thought, why don't we go on a group diet?" said Buonanno, who said he was about 6 kg (13 pounds) overweight.
The town of 7,500 people started the campaign on Friday and some residents have already signed up, he said, reports Reuters.
Around 35% of Italians are overweight or obese, according to European Union figures, with waistlines expanding as the country’s healthy Mediterranean diet has given way to processed foods rich in fat, sugar and salt, National Post reports.
We continue to watch the unbelievable bizarre, immature, and wholly irrational saga over whether or not we (the US) will be fortifying our borders with Mexico and constructing a more continuous and less permeable wall there
The authorities of Israeli made an unusual decision on how they are going to celebrate 75 years since the liberation of Auschwitz concentration camp by the Red Army