It appears that TV direction will have to choose between the actual content and the sex appeal of female TV anchors.
According to a study conducted by the European society of psychoanalysis and psychodynamics, male viewers tend to have difficulties comprehending news when a pretty woman is on screen. Three fourths of 1500 of respondents could not recall the first minute of the monologue; all their attention has been driven to admire the beauty of the female anchor. Only 40% of men were able to recall the program's highlights. At the same time, more than a half of those who stated this admitted that they have been constantly distracted by the movement of sensual arousing lips of the anchor, thus being unable to perceive the meaning of the words.
Just as a comparison: If a female anchor looked more like a nerd, wearing no makeup/lipstick, the same amount of information would have been better comprehended by 76% of people in general and 86% of men in particular.
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