Three entrepreneurs from Sweden founded a company to manufacture beer especially for those of unconventional sexual orientation. 32-year-old Michael Hatmaker was the one to come up with the idea in the first place. He, along with his friends plans to produce special gay-beer under a trademark of "Queer Beer".
According to Michael, the idea appeared rather absurd to him at first. Nonetheless, after discussing future perspectives, his friends agreed to get involved in the business. It is noteworthy that one of Michael's business partners is gay himself. In fact, promotion would not be possible without his expertise. The three entrepreneurs claim that their main intention is to treat the topic of homosexual life style with a bit of humor. They hope that the beverage will help gays and lesbians to feel more relaxed ad forget about concealing their sexual preferences. Head of the local gay-organization Pink Cross has approved the new kind of beer.