After September 11, “spiritual food” became much in demand. And the demand causes offer. Now, New York citizens can call professional actors with a classical play to their apartments. That was Timothy Livine who understood how to earn money using the curative power of art and created a firm which supplies Shakespeare and other classics, BBC reports. Actors bring to the clients prepared theatre production. Livine considers it to be the best for New York which suffered recently so much to open itself for emotions, to go through feelings expressed in words of classical plays – to experience catharsis. Home delivery is a usual thing for New York, so why not to deliver spiritual food like pizza or Chinese food? At the same time, Livine’s firm solves one more problem: spite great number of small and big theatres, there are always many jobless actors in New York. They prefer to say they take a vacation now, though as a matter of fact they are ready any time to participate in every project. This idea of Timothy Livine seemed so laughable to the actors he addressed with it that they could not say no.
Translated by Vera Solovieva