Czech television channels started airing a commercial, in which Vladimir Lenin archly winked in the objective lens of JVC camera, lying in his coffin. Lenin’s winks are accompanied with the slogan “Super real image of JVC digital cameras.”
The commercial was produced by the advertising agency of Prague, WMC Prague. Lenin in coffin was portrayed by Czech actor Ondrey Pesec. Natalia Sudlenkova, the editor-in-chief of the newspaper Czech Republic Today Weekly, said in an interview to RIA Novosti that it was hardly correct or ethical to use Lenin’s mummy in commercial reasons, no matter what the attitude to Lenin’s figure is.