German company BVG that owns the underground in Berlin invented an unusual advertising campaign dedicated to the annual Parade of Love. Berlin residents and tourists will be able to buy underwear, g-strings to be more precise, right at the underground ticket window.
During the Parade of Love two fare payment systems are to be introduced in the underground. The first one is traditional when passengers can buy regular tickets, and the second one is an exotic system. It supposes that passengers can buy g-strings of white or black color for 12 euro at the underground ticket windows, put them on and go to the trains. At the turnstile it is quite enough to show the ticket collector you have such g-strings on under your clothes. It is not necessary at all to take g-strings off.
G-strings are designed not only for women, but for men as well irrespective of their sexual preference. Many tourists from all parts of the world come to the Parade of Love in Berlin every year. Organizers say, participants and guests of the Parade are not sanctimonious persons, so g-string underground tickets are expected to be really very popular this year.