A student from the Russian city of Belgorod proved once again that the proverb “The poor are very inventive” is true. The young man urgently needed money, and his creativeness helped him in the situation. The student invented a paying advertising scheme. What is more, he also carried out a competent marketing campaign and even sold his resource for a really nice price.
A boy shaved his head and had the inscription "Space for Lease" on it. By doing so, he offered his services to different companies.
Advertisers liked the idea, and more and more orders came. The student signed a contract with a company selling electrical appliances, which placed its advertising on the boy’s head for a month. The shaven head colored with inviting inscriptions is drawing great attention from potential clients. However, the young man only becomes happier because of it: the more people pay attention to his shaven head, the more effective the advertising is, which consequently means that the student will be paid more. The Belgorod student will advertise irons, kettles, refrigerators, and other appliances on his head within a month. The young man worries only about the coming cold weather, when he will have to put a cap on the advertising space, which will certainly to entail a loss in income. The student needs money urgently to continue his education. It is not ruled out that, after graduation, the young, resourceful man will achieve even greater success, especially since he started in a really unusual and very successful manner.
In the West, people carrying advertising signs on their bodies are called sandwiches. However, no name has been invented yet for people who have advertising on their heads.
Yelena Kiseleva PRAVDA.Ru
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