Source AP ©

Tiger Woods signs deal with beverage company

Tiger Woods will have his own brand of sports drink - his first U.S. deal with a beverage company and his first licensing agreement.

Gatorade said it will introduce "Gatorade Tiger" in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.

Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Woods as much as $100 million (70.7 million EUR), moving him closer to the $1 billion (710 million EUR) mark in career endorsements.

"There have been some licensing elements to things we've done," said Mark Steinberg, his agent at IMG, who cited video games produced by EA Sports as an example. "But everything he does with Gatorade is going to be creating new products. It's something Tiger and I and our licensing business has been looking at for some time."

Woods has endorsed everything from sports equipment and apparel (Nike) to financial services (Accenture) to automobiles (General Motors' Buick) to shaving products (Gillette). His first beverage deal comes after 11 years as a professional.

"We wanted to get away from a straight endorsement deal in the beverage category," Steinberg said. "We thought this would be the best fit for his first licensing deal. It's authentic to what Tiger does every day, as hard as he works out every day."

Woods previously had an endorsement deal with Asahi Coffee in Japan.

The Gillette endorsement features a television commercial with Roger Federer and Thierry Henry.

The Basmanny Court of Moscow arrested Michael Calvey, the founder of Baring Vostok investment fund, on allegations of embezzling 2.5 billion rubles from Vostochny Bank. Calvey will be held in custody until April 13

Putin informed about arrest of US investor Michael Calvey
Comments
Jehova's Witnesses hunted down in Russia
Jehova's Witnesses hunted down in Russia
Jehova's Witnesses hunted down in Russia
Smartphones and social networks not allowed in the Russian Army
What Prime Minister Theresa May needs to understand
What Prime Minister Theresa May needs to understand
What Prime Minister Theresa May needs to understand
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
Idlib Province Syria: Infested with US-Supported Terrorists
US wants Russia to return Crimea, forget Donbass
Putin addresses social issues, threatens USA with Russia's new missiles in his 15th Federal Assembly speech
UK wants Sergei Skripal dead
Russia's S-400 missiles lost in storm during transportation to China
Russia's S-400 missiles lost in storm during transportation to China
Russia's S-400 missiles lost in storm during transportation to China
Russia's S-400 missiles lost in storm during transportation to China
Russia's S-400 missiles lost in storm during transportation to China