Ireland's largest bookmaker, Paddy Power PLC, withdrew a billboard campaign Wednesday that portrayed Jesus and his disciples at the Last Supper table _ and playing poker and roulette alongside the slogan, "There's a place for fun and games."
The Dublin-based company was responding to legal threats from Ireland's Advertising Standards Authority, which reported receiving scores of complaints from the public in this predominantly Roman Catholic country.
At all 89 locations across Dublin, the offending billboards were replaced Wednesday with new Paddy Power ads that said: "There's a place for fun and games. Apparently this isn't it."
Frank Goodman, chief executive of the Advertising Standards Authority for Ireland, said Paddy Power had breached its guidelines for taste, decency and religion. "This apparently has caused widespread offence," he said. The ad provoked laughter and irritation aplenty in this city of 1.3 million. AM