Source Pravda.Ru

Down with Coca-Cola

A proposed settlement between Coca-Cola Co. and the European Commission to end a long-running antitrust case over fizzy drinks is not yet set in stone, the European Union's executive said on Monday. "The company Coca-Cola has submitted a very good undertaking ... that addresses the concerns made by customers and competitors alike," Competition spokesman Tilman Lueder told a news briefing. "It is a basis for us to conduct a first round of so-called informal market tests ... this undertaking is not yet cast in stone and that is why we are consulting the market", informs Reutres. According to United Press International, the European Commission appears to have won a concession from Coca-Cola over the U.S. company's marketing practices. The commission's investigation into the Atlanta company was triggered by a complaint from the PepsiCo and started with an unannounced inspection of Coca-Cola's European headquarters in 1999. The investigation focused on whether Coca-Cola offered incentives to retailers and used discount schemes to bar rival soft drinks from supermarket shelves, vending machines, coolers and bar drinks dispensers. Coca-Cola agreed Friday to alter its sales practices in some European markets, an offer likely to bring to an end a five-year investigation by the European Commission into whether the soft drinks giant was stifling retail competition. Coca-Cola Co. moved closer to settling a five-year European Commission antitrust probe after regulators said an offer from the world's biggest soft-drink maker to revamp its sales practices is ``very good.'' ``The commission is very satisfied with what is on the table,'' commission spokesman Tilman Lueder said about Coca-Cola's offer on Friday to make unspecified changes to its practices in the U.K., Germany, Austria, Belgium and Denmark. The commission will consult major customers and competitors for their reaction, Lueder said at a press conference in Brussels. Coca-Cola Chief Executive E. Neville Isdell, who took over in June, wants to resolve legal issues that dogged his two predecessors over the prior five years. The European Union began a probe in 1999, following a complaint by No. 2 rival PepsiCo Inc., into whether Coca-Cola is using rebates to persuade retailers to keep competing products off their shelves. Neither Coca-Cola nor the commission released details of the concessions, reports Bloomberg.

Read earlier news stories by PRAVDA.Ru

&to=http:// english.pravda.ru/main/18/90/360/11925_cola.html ' target=_blank> Coca-Cola: Tales from the Crypt - PRAVDA.Ru

&to=http:// english.pravda.ru/world/2002/05/25/29277.html ' target=_blank > Pravda.RU Muslim world declares war on Coca Cola

Comments
IOC wants Russia to boycott 2018 Winter Games and exit Olympic movement
IOC wants Russia to boycott 2018 Winter Games and exit Olympic movement
IOC wants Russia to boycott 2018 Winter Games and exit Olympic movement
Ticking Time Bomb: Countdown to Armageddon
Ukraine's Western allies point their guns at President Poroshenko
IOC wants Russia to boycott 2018 Winter Games and exit Olympic movement
A Europe without roots now also demolishes churches
The Green Africa project
It is about time Russia should exit Western project
Honor me: The hell with you
Student barred from exams at Moscow State University for wearing Jewish hat
Student barred from exams at Moscow State University for wearing Jewish hat
China wants Moscow to confront pressure from Washington together
British army chief says Russia can destroy UK sooner than expected
Ticking Time Bomb: Countdown to Armageddon
British army chief says Russia can destroy UK sooner than expected
Russia's new torpedo carrying 100-megaton nuclear warhead nullifies USA's Prompt Global Strike
About the New Year Address of Marshal Kim Jong Un
It is about time Russia should exit Western project
About the New Year Address of Marshal Kim Jong Un
About the New Year Address of Marshal Kim Jong Un