Source Pravda.Ru

New TV show advocates violence

A new television series, "Supernatural," will debut online before it airs on television, another sign of broadcast TV's increasingly aggressive promotional schemes.

Yahoo! users will be able to stream the first episode for a week beginning Tuesday, TV network WB and the Internet company said. "Supernatural," about two brothers who encounter evil forces as they search for their missing father, begins airing on the network Sept. 13.

"You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time," said WB Entertainment President David Janollari. "You have to find nontraditional ways to reach the audience."

But the major networks also are going beyond the traditional on-air promos, radio ads and billboards: ABC's "Desperate Housewives" made a splash last year with dry-cleaning bags touting the series and is repeating the tactic, this time throwing in the occasional free T-shirt.

Besides the online streaming of "Supernatural," which stars Jared Padalecki and Jensen Ackles, WB is employing a host of standard and innovative measures to make viewers want to tune in and sample the drama. Among the offbeat ones:

_ At 500 cafes in New York, Los Angeles and Chicago, coffee cup sleeves inscribed with a spooky image drawn in thermal ink that appears when the beverage heats up the cup.

_ Promotional messages on bar mirrors, in video game stores and movie theaters, with "Supernatural" napkins and coasters in hundreds of bars in the top 10 TV markets.

_ "Supernatural" signs on tops of gas pumps and hoses at stations in seven markets.

_ Rubber glow-in-the-dark bracelets distributed in front of movie theaters in New York and Los Angeles.

Comments
Eighteen tons of gold leave USA in 2018
What do foreign fans say about Russia during 2018 FIFA World Cup?
Trump-Kim honeymoon in Singapore may open McDonald's in Pyongyang
Euro-Islam: New religion to break migrants in EU
Euro-Islam: New religion to break migrants in EU
Mysteries of history: Greek fire, Damascus steel and beam weapon
Mysteries of history: Greek fire, Damascus steel and beam weapon
Careful with Iceland!!
Taxi cab rams into pedestrians in Moscow
Experts name reasons that led to the crash of the An-148 near Moscow
"Lend a Hand" - Kit to promote the inclusion of migrant and refugee children in schools
Austria shows its 'ugly face' to Islam?
The West persistently pesters former USSR with regime changes and revolutions
Trump officially starts trade war with China
Bombing of Yugoslavia killed Russia's relations with the West
Putin's interview for Austrian television: Tough answers to most provocative questions
The West persistently pesters former USSR with regime changes and revolutions
Most Russians treat Day of Russia as unimportant holiday
Yemen: 200,000 cholera cases
Russian banks to suffer from major problems during upcoming 5 years
The West persistently pesters former USSR with regime changes and revolutions