"Today" morning talk show adds a fourth hour, rival "Good Morning America" has quietly expanded to three.
ABC began producing the third hour of "GMA" on Tuesday for its "ABC News Now" service, available primarily as a subscription-only service for broadband and mobile phone customers.
Chris Cuomo and weatherman Sam Champion are hosts of the third hour.
The "ABC News Now" service is available as a traditional cable TV network in less than one percent of the United States' homes. It is also available for free as a broadband service to an estimated 28 million people; others must pay a subscription fee to see it via computer or handheld device.
NBC's "Today" already airs three hours a day and, next Monday, will begin beaming a fourth hour with Ann Curry, national correspondent Natalie Morales and correspondent Hoda Kotb as hosts.
"Good Morning America" has little ability to expand on television, since ABC's stations have a strong morning lineup of syndicated fare led with "Live with Regis and Kelly."
Russia and Iran play in tandem to raise oil prices, while the tandem of the United States and Saudi Arabia has a goal to cause oil prices to collapse