Russia » Economics

Russian Superstores in Vogue!

superstoreBuy Russia's traditional brown bread and sauerkraut there!
 
A new Russian superstore called Moscow was opened in the Netherlands, in the center of The Hague a month ago. The first store of this sort was opened in the city of Amstelveen (the Netherlands) last year.

The experiment turned out to be a success: the superstore is really very popular among Russians, people from the former Soviet Union living in the Netherlands and also among the native population.

The Pir.ru Internet portal reports, a great number of people from the former USSR live in The Hague. The embassies and consulates of Russia, Ukraine, Belarus and other East European countries are situated there.
That is why owners of the new superstore, people originating from the CIS, hope that the store will be very popular.
 
The range of goods in the Moscow superstore is rather wide: a great variety of Russian books, movies, CDs and food. The superstore sells Russia's traditional brown bread called "Borodinsky" (named after an area near Moscow that served as a battlefield during the Napoleonic wars), different sorts of Russian pelmeni (Siberian meat dumplings), chicken legs, sausages, pickled mushrooms, sauerkraut, canned fish, beer, champagne and other food produced in Russia.
 
The Moscow superstore director Vladimir Batoyan says that 90 per cent of food is supplied by Russia's large companies such as confectioneries Rot Front and Krasny Oktyabr (Red October), by large canning factories of Russia. The Borodinsky brown bread is baked in a Russian bakery in Germany; sausages, cottage cheese and sour baked milk (it is called "ryazhenka" in Russia) are produced according to traditional Russian recipes.
 
The owners of the Moscow superstore plan to open more stores in other cities of the country. And what is the situation in Russia meanwhile? It is typical of Russia nowadays that many enterprises are closed down. However, there are also some positive phenomena in addition to the negative ones. For example, scanty communities of the Far East peoples set up enterprises of their own.
 
In November, a Nanaisky community of the settlement of Sinda (Russia’s Khabarovsk Region) opened red brick production thus providing workplaces for the majority of the settlement's population capable of working. The Voice of Russia radio says this is Russia's first enterprise set up by representatives of aboriginal scanty people in the Far East.
 
People from other scanty nationalities in the Amur Region want to open more enterprises to provide workplaces for their communities. They are going to set up a mini enterprise to smoke and can fish and to make stuffed wild animals, to open artistic workshops.

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