Cramer-Krasselt was named an advertising agency for North America by Porsche. It will get a $40 million (EUR29.4 million) glamour account.
Cramer-Krasselt will handle creative and media planning and buying for Atlanta-based Porsche Cars North American, Inc., a subsidiary of the German luxury automaker.
The company chose Cramer-Krasselt after a four-month review of 20 agencies.
"Our decision to go with Cramer-Krasselt was based on seeking new and innovative approaches to marketing our unique products to a difficult-to-reach audience," said David Pryor, the subsidiary's vice president of marketing in a statement.
It is a huge contract for Cramer-Krasselt, which has never handled a national automotive account.
The agency may be best known for its work with Corona.
Porsche chose Cramer-Krasselt over finalists Minneapolis-based Carmichael Lynch, its agency of record since 1999, SS+K of New York, and The Martin Agency, based in Richmond, Virginia.
"Everyone is thrilled," said Cramer-Krasselt's general manager Karen Seamen. "It's a fabulous piece of business."
It was the second big snare for Cramer-Krasselt in six days. The agency was also chosen by Bissell to market vacuum cleaners and other products.
The remarks from the Pope came as "a very strong step towards degradation," "given the rather massive nature of homosexuality" among the Catholic clergy.