An underserved denial to print the message on license plates was given to Choose Life, Inc., an American pro-life organization.
It hoped to get permission from the Arizona License Plate Commission and print such slogan as "Choose Life". This slogan is a way to raise funds for promoting adoption over abortion while stuck in traffic. The phrase "Choose Life" is usually accompanied with a child art-like drawing of two children.
The court decided that the denial implied violation of the First Amendment rights, that is the freedom of speech and stated that it was undeserved.
The decision to exclude Portugal, the country with one of the best records in managing Covid-19, is typical of a Government that has lost the plot