Supermodel Kate Moss will appear in advertisement for Virgin Mobile, in an irreverent spot seen as part of a comeback from a drug scandal that threatened her career, The 31-year-old model will speak in the television ad that Virgin officials say will be in keeping with other spots in which celebrities poked fun at their public image, the company said Friday.
"Kate Moss is an icon, " said James Kydd, brand director of Virgin Mobile. "We are thrilled that she has agreed to appear in our latest commercial. In return, the least we can do is make it really funny." Moss' career suffered a setback three months ago, when a tabloid newspaper published photographs of the model snorting cocaine. She lost contracts with Burberry, Chanel and H&M.
Since then, her scandalous image has been helping fuel a comeback. She has picked up a string of new contracts and is appearing on the December cover of French Vogue, an influential fashion industry publication.
The ad will debut online Dec. 20 and begin airing on television in the United Kingdom on Christmas Eve, reports the AP. I.L.